Here at IT Support LA, we can sound like a broken record when it comes to network security, but there’s an excellent reason to harp on it. In this era dominated by digital advancements, nothing is more important. Businesses and organizations are increasingly reliant on technology to drive operations, making them more susceptible to cyber threats.

According to Fundera, 66% of small businesses are concerned about cybersecurity risk. One might ask, ”What’s going on with the other 34%?” Of the companies that have concerns, 47% lack the understanding to protect themselves. This leaves them vulnerable to the high cost of an attack.

The tangible value of excellent Cybersecurity is not hard to convey, but convincing decision-makers to take on the necessary initiatives can be challenging. The need for protection is clear, but executives want hard data to back up spending.

Let’s explore some strategies that will effectively show the concrete benefits of strong network security measures. These can help you make the case for stronger measures at your company and help you understand how your investments return value.

Monetary Benefits

Demonstrating the monetary value of digital security measures does pose a challenge, but it shouldn’t. The benefits of good defenses are often indirect and preventive in nature, which makes them hard to see. This differs from tangible assets with direct revenue-generating capabilities.

Making investments in robust digital security protocols and technologies is similar to buying insurance policies, although security is preventative, whereas insurance is reactive. Insurance can cover you after a disastrous event, but security can keep a disastrous event from happening. They both aim to mitigate potential risks rather than generate immediate financial returns.

Quantifying the exact monetary value of avoided breaches or data loss can be elusive – because they didn’t happen. These potential costs are hypothetical. They're also contingent on the success of the digital defense mechanisms in place.

How do you measure success based on incidents that do not occur? This complicates efforts to attribute a clear monetary value. As a result, companies grapple with finding metrics that effectively communicate this economic impact.

Here are several ways to translate successful cybersecurity measures into tangible value.

  1. Quantify Risk Reduction

What's one of the most compelling ways to showcase the value of network security? It's by quantifying the risk reduction. Companies design security initiatives to mitigate potential threats, so analyzing historical data and threat intelligence can provide concrete evidence of how these measures have reduced the likelihood and impact of incidents.

  1. Measure your Incident Response Time

Responding swiftly to a cyber incident is crucial in minimizing damage. Metrics that highlight incident response time can serve as a key indicator. They can illustrate the effectiveness of cybersecurity efforts.

It’s not difficult to estimate downtime costs and correlate those to a reduction in the time it takes to detect and respond to a security incident. This demonstrates potential savings based on faster response.

The average cost of downtime according to Pingdom is as follows:

Up to $427 per minute (Small Business)

Up to $16,000 per minute (Large Business)

  1. Financial Impact Analysis

Security breaches can have significant financial implications. Businesses can quantify the potential losses averted due to cybersecurity measures. Businesses do this by conducting a thorough financial impact analysis.

This can include costs associated:


Data breaches

Legal consequences

Reputational damage

  1. Monitor your Compliances

Most industries have regulatory requirements for data protection and network security. On top of industry-specific regulations, here in California, we have the California Consumer Privacy Act (CCPA). Compliance with these regulations avoids legal consequences and demonstrates a commitment to safeguarding sensitive information. It is in your best interest to track and report on compliance metrics. This can be another tangible way to exhibit the value of security initiatives.

  1. Adopt Ongoing Security Awareness Training

Human error remains the single most significant factor in network breaches, figuring in to over 90% of attacks. Use metrics related to the effectiveness of employee training programs in all areas, but especially in Security Awareness Training. This can shed light on how well the company has prepared its workforce. Prepared it to recognize and respond to potential threats. A well-trained workforce contributes directly to the company’s digital security defenses.

  1. Security Awareness Metrics

Beyond training effectiveness, there are security awareness metrics. These gauge how well employees understand and adhere to existing security policies. Use metrics such as the number of reported phishing attempts, password changes, and adherence to security protocols. These metrics provide insights into the human element involved in protecting your data and network.

  1. Technology ROI

Calculating the Return On Investment (ROI) when it comes to advanced security technologies is a common practice. Showcasing the return on investment (ROI) can be a powerful way to show value. Use metrics that assess the effectiveness of security technologies. Specifically, in preventing or mitigating incidents, such as the number of blocked threats. This can highlight very tangible benefits.

  1. Data Protection Metrics

If your company handles sensitive data, metrics related to data protection are paramount. This includes monitoring the number of data breaches prevented, data loss incidents, and the efficacy of encryption measures. Showing a strong track record in protecting sensitive information adds tangible value to security initiatives.

  1. Vendor Risk Management Metrics

Does your company rely on third-party vendors for various services? These relationships are not without risk, so assessing and managing those risks associated with your vendors is crucial. Metrics related to vendor risk management showcase a comprehensive approach to network security, like the number of security assessments conducted or improvements in vendor security postures.

Frequently Asked Questions

Does CCPA apply to all businesses?

The CCPA (California Consumer Privacy Act) applies to any for-profit entity that does business in California and collects, shares, or sells the personal data of people residing in California. For example, any company meeting those standards that has even a customer’s address in their system is subject to these regulations.

What are the industry standards for response times?

That depends entirely on the industry. According to, “A good average Response Time is typically within 24 hours, with many striving for a response within a few hours during business hours. In industries where immediacy is key, such as customer service or eCommerce, a Response Time under 1 hour significantly enhances customer experience and customer loyalty.”

In the IT industry, those time frames will never fly. Here at IT Support LA, we get daily reports on our average response times from the previous day. Our response time usually averages at or below 10 minutes.

How often should you conduct security awareness training programs?

It is recommended to provide ongoing training every 4 to 6 months. Users need regular reinforcement and updates on the latest scam trends. Your IT support, whether an internal IT services department or an outsourced Managed IT services firm should have some level of involvement in these training sessions.

What are the risks of third party vendors in cybersecurity?

The biggest risk is how third party vulnerabilities can impacts sensitive data protection: Sharing intellectual property, business details, customer records, employee data, health information, or other sensitive data with a third-party vendor poses a risk of unauthorized access by adversaries.

How secure is your network?

As a reputable member of the IT Support Los Angeles community since 2002, IT Support LA offers a FREE, no-risk network and security assessment. It is a non-intrusive scan that allows us to deliver a comprehensive report that is yours to keep. No strings, and no obligation to ever use our Managed IT Services.

The best defenses are expert Cybersecurity to protect your data from theft, and a top-notch Managed Services Provider to ensure continued reliability and defenses against newly emerging threats.

With our 100% Money Back Guarantee in writing, we offer a risk-free way for prospective clients to try us out. Because we do not require a ‘hard’ contract, our clients can fire us at any time with 30 days’ notice. We have to be good.

Among the Managed IT services we provide:

IT HelpDesk Service
Onsite IT Support
Cloud migration and management
Email migration services
Backup and disaster recovery
VoIP phone systems
IT disposition and recycling
Office moves
White label services (IT to IT)

IT Support LA is an award-winning Managed Services Provider (MSP):
o  3 Years awarded Best IT by the Small Business Expo
o  Awarded 2nd best company of any type in the US by the Small Business Expo SB100
o  Awarded Best IT in California by Channel Futures
o  Winner of Best IT in Los Angeles by Channel Futures
o  Listed as one of the world’s Top 501 MSPs by CRN and in the top 250 in the ‘Pioneer’ listing
o  4 years listed as one of the Top 501 MSPs in the World by Channel Futures
o  Listed as #21 MSP in the World in Channel Futures NextGen 101
o  Globee 2021 Bronze Award winner for Chief Technology Officer of the Year
o  Globee 2022 Gold Award winner for Chief Technology Officer of the Year
o  Named one of 2022’s 50 ‘Best’ businesses in California by UpCity
o  Named one of 2023’s 50 ‘Best’ businesses in California by UpCity
o  Named Best of IT Services winner by UpCity
o  Winner of Local Excellence Award for 2021, 2022 and 2023 by UpCity
o  Named Best of Cloud Consulting winner by UpCity
o  Certified as Top Managed Services Provider and Cybersecurity Pro by UpCity
o  Named Best IT in Los Angeles by

Schedule a Cybersecurity Assessment Today

Demonstrating the tangible value of cybersecurity starts with an assessment. One that uncovers the status of your current security measures. Knowledge is power when fostering a culture of security and resilience.

Give us a call today to schedule a chat and take advantage of our FREE network and security assessment.